Insight of What
We Do

A brand is your company’s personality and promise to your customer. Your have a story to tell and it’s the use of specific expressions, both written and visual, that help create a feeling and inspire your core audience.

The process our branding agency uses has been finely-tuned over the years to provide a combination of methodical research, superior analytical skills, and expert strategy to develop core elements of messaging and design that resonate with the target audience. We couple this analytical work with our storytelling abilities and creative inspirations to help your brand truly resonate with your target audience.

We take a systematic approach to reviewing the current brand (if there is one) and understanding the overall industry to better position you moving forward. Our comprehensive branding services include:

Assessment of the Brand Framework
Examine the Current Marketing Efforts
Review Customer Feedback
Analyzing your Current Website Traffic
Development of a New Brand Strategy / Brand Messaging / Brand Design
Identify the Customer Journey
Competitor / Market Research
Create New Brand Guidelines
Build a Brand Book
Evaluation of your Social Media

A great website is easy to navigate. It’s visually pleasing but not distracting. The design reflects your story, brand and reinforces your message. The design and copy harmonize to tell a clear story, directing the viewer where you want their eyes to go.

Each page serves a specific purpose. A visitor to your website wants to know who you are, what you do, how you do it, and how to obtain your products or services quickly and easily. You want to predict and answer questions. You want to make it easy to do business with you. Think of your website as an online extension of your office. You want to be inviting and professional. You want the look and feel of authority. Though you can’t greet every visitor individually, this is your chance to leave an indelible impression.

As a web design company, we work hand in hand with you, from a consultation phase wherein we have a discovery call to understand your expectations, the scope of the project and then set a strategy together. We collaborate on the User Experience (UX) and User Interface (UI), color palettes, development and designs all the way through to going LIVE! At the end of the project, we then provide best practice training along with Hosting and Maintenance.

Custom Website Design
Responsive Web Development (Desktop, Tablet, Mobile) with full cross-browser support
Conversion Optimization
E-Commerce
Search Engine Optimization (SEO)
Training
Web Hosting & Maintenance
Landing Pages
Conversion Tracking

We create compelling visuals to express your story that makes a lasting impact, and then we develop strategies to get those stories in front of the people you want to reach. We get to know your markets through comprehensive research and study and position your business for success. Whatever your marketing design needs may be, at Digital Ink we have you covered.

Advertising (Traditional and Digital)
Marketing Campaigns
White Papers and Brochures
Podcasts
Social Media
Photography and Video
Email Marketing Design
Financial and Investor Decks
Sales and Training Decks
Booth Design
Exhibition Materials
brAR/VR/QR
3D Modeling and Rendering
Publishing
Press Releases
Graphic Design
PPC
SEO
Commercial Wrap Design

The way we see it, you should never look up to consultants. Consultants should look up to you. That’s the approach we take with our advisory services. We partner with you to understand the “why” of your business goals and offer meaningful guidance about how to exceed them. Having a trusted advisor by your side can make a big difference in your business results. Our marketing consultants are there for you.

Sales Strategy and Training
Operational Efficiencies and Guidance
Lead Generation Techniques
SaaS – Decision Making and Onboarding
SEM Training and Coaching

You have a phenomenal story to tell, but it’s no good if your audience can’t find it. Website ranking algorithms change constantly, and they’re becoming more sophisticated and complex. It’s a complex strategy but one of the most effective ways to grow your business. With millions of businesses out there all vying for the same audience it’s never been more important to advertise/promote your business online. As a search engine marketing agency, we know what ranking methods are tried and true, and we keep up with the changes so you can effortlessly evolve your business to meet your customers where they are. Some of our search engine marketing services include:

Social Media Marketing such as Meta (Facebook), Instagram, TikTok and YouTube
Google Ad’s
Bing Ad’s
Influencer Marketing
Content Marketing
Geofencing
Search Engine Marketing (SEM): Organic (SEO) and Paid (PPC)
Search Engine Optimization: On-page SEO, Off-page SEO, Technical SEO
Backlink Strategies
Pay Per Click (PPC)
Cost Per Impression (CPM)
Cost Per Lead (CPL)